JWT ART COLLECTION -
A CURIOUS LENS

ROLE: CREATIVE DIRECTION AND DESIGN

Thanks to former JWT CEO - Bob Jeffery’s bold creative vision, the JWT New York office housed a courageous, modern, international photography collection. Bob wanted to create a collection that would both incite and express JWT’s creativity while reflecting the internationalism of the agency’s offices and clients. A collection to represent the varying viewpoints of contemporary photography being practiced around the world – from storytelling to intimate life, deadpan objective vision to ecological views, moments in history to the social and political challenges confronting us all.

Bob asked me to design a catalogue that would showcase the collection and serve as a tangible expression of JWT’s creative values– one to be shared with clients.

Photography works by Ai Weiwei, Larry Clark, Wolfgang Tillmans, Richard Prince, Cindy Sherman, Sebastiao Salgado, Carrie Mae Weems and many more.